**Reporting** **Category #1: wants to apply filter to data** Turn numbers that business users are looking for in reports into domain events.  "I want all orders over $1000".  When we ask why, the answer is that such an order is a risky order.  We now have a domain concept.  We can now emit events that say something like "I've accepted a risky order". **Category #2: "what do you want", "I don't know"** Ultimately, all you can do is deliver data to this kind of user.  You can't automate it.  This user's job (he's really a researcher) is to do the un-automatable. _For which kind of situation is SOA problematic?_ - For startups and/or young companies.   - - SOA is around stable business practices - Young startups don't have the stable business practices you need.   - Everything is volatile--impossible to find service boundaries - SOA is about optimizing for certain known constraints - Building a "platform" - - The idea is that you can use this platform for anything - SOA, again, is dependent on established, known business practices which don't exist for a "generic" platform